Marketing and advertising career what it consists of

The marketing and advertising career focuses on the creation and dissemination of advertising messages that promote interest in a product, service or brand. Marketing and advertising students learn to plan and execute marketing campaigns, select the right medium to reach their target audience, and evaluate the impact of their efforts. They may also develop and oversee the development of promotional materials, such as print and online advertisements, brochures, and websites.

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What is done in the marketing and advertising career?

In the marketing and advertising career, aspects such as the market, the competition, the target audience and the product, among others, are studied. You learn to create and develop advertising campaigns, to use the appropriate marketing tools for each product or brand, and to carry out market research. Likewise, sales techniques are studied and they learn to develop marketing strategies.

Some of the subjects studied in the marketing and advertising career are:

  • Marketing
  • Market research
  • Advertising
  • Communication
  • Consumer psychology
  • Finance
  • Accounting
  • Negotiation
  • Strategy
  • Technology

Marketing and advertising students have the opportunity to develop their creative, analytical, and communication skills, among others. Furthermore, they can apply their knowledge in various fields such as digital marketing, product marketing, service marketing, B2B marketing, B2C marketing, international marketing, etc.

Where do those who study marketing and advertising work?

Marketing and advertising students can work in a variety of settings, from advertising and marketing agencies, to businesses and non-profit organizations. Some of the most common jobs for marketing and advertising students include the following:

  • Account Executive : Account executives are responsible for carrying out a company's advertising and marketing campaigns. Their job is to understand the needs of the company and then design and implement a strategy to achieve the company's goals.
  • Product Manager : Product managers are in charge of everything related to a product, from its conception to its release on the market. Your job is to understand the needs of the market and then design and develop a product that meets these needs.
  • Digital Marketing Specialist : Digital marketing specialists are in charge of carrying out online marketing campaigns. Their job is to understand user behavior online and then design and execute campaigns that help businesses achieve their goals.
  • Social Media Specialist : Social media specialists are in charge of managing a company's social media accounts. Their job is to understand user behavior online and then design and execute campaigns that help businesses achieve their goals.
  • Market analyst : Market analysts are in charge of understanding the behavior of consumers. Their job is to research the market, collect data, and then analyze this data to help companies make marketing and advertising decisions.

What does a person who has studied marketing do?

A person who studies marketing is dedicated to studying how to sell products and/or services. It is a very versatile career, as a marketing graduate can work in a wide variety of areas and sectors. Some of the fields in which a person with marketing studies can work are:

  • Market research
  • Competitor analysis
  • Product development
  • Marketing campaign management
  • Design of marketing strategies
  • Evaluation of results

In short, a person who has studied marketing is dedicated to planning and executing marketing actions with the aim of selling products and/or services. It is a very complete career that requires analytical, creative and technical skills. If you are interested in the world of marketing, studying this career could be a great idea!

How many career years are marketing and advertising?

Marketing and advertising are four-year majors. However, many universities offer two-year master's programs in marketing and advertising. Some marketing and advertising professionals choose to complete a Ph.D. in these areas.

The marketing and advertising career is responsible for creating marketing and advertising strategies, as well as managing and coordinating them. Its objective is to maximize the profitability of companies through customer acquisition and loyalty. To do this, it uses market research techniques , competition analysis and the development of advertising campaigns . Marketing and advertising professionals must be creative, dynamic, proactive, analytical, and able to work as a team .

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Cameron Birdie Evie

My name is Cameron Birdie Evie and I am passionate about writing.I have written all articles with passion and dedication.

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