Master in Marketing and Business Management

The University of Barcelona offers the Master's Degree in Marketing Management and Commercial Management . This one-year training program is designed for students who wish to specialize in the area of ​​marketing and business management, and is taught face-to-face.

The objective of the master's degree is to train students in the area of ​​marketing and business management, so that they can carry out their duties efficiently and effectively. Likewise, the training program aims for students to acquire the necessary skills to develop and carry out a research project in the field of business management.

For this, the master's degree consists of a total of 60 ECTS credits, divided into a semester of theory and another of practices. Likewise, the training program is completed with a master's thesis, which consists of preparing and presenting a research project on a topic related to business management.

What is Marketing Management and Commercial Management

The Marketing and Commercial Management Department is an area of ​​the company dedicated to the planning and execution of commercial and marketing actions. It is in charge of establishing the most appropriate commercial and marketing strategies to achieve the company's sales and market share objectives. Likewise, it is in charge of coordinating and supervising the development of commercial and marketing actions, as well as controlling their execution and results.

To carry out its function, the Marketing and Commercial Management Department has a team of professionals specialized in marketing and commercial management, who carry out their activities in close collaboration with other company departments, such as the market research department, the product development department, the finance department or the human resources department.

The main functions of the Marketing and Commercial Management Department are the following:

• Plan and execute the commercial and marketing actions of the company.
• Analyze the market and the competitive environment to identify opportunities and threats.
• Define the company's sales and market share objectives.
• Prepare the marketing plan, which includes the definition of the marketing mix strategy (product, price, distribution and communication).
• Coordinate and supervise the development of commercial and marketing actions.
• Control the execution of the marketing plan and evaluate its results.

What master to study after the Marketing career

After completing a marketing degree, students can choose to study for a master's degree in marketing, marketing, or business administration. They can also choose to study a master's degree in market research or data analysis. Some of the best master's degrees in marketing are at the University of California, Berkeley, the University of Pennsylvania, the University of Michigan, and Duke University.

Students who wish to study marketing can opt for one of these masters:

• Master in marketing
• Master in Marketing
• Master in Business Administration
• Master in Market Research
• Master in data analysis

How long is the master's degree in marketing?

The master's degree in marketing lasts one academic year, divided into two semesters. Some programs may offer the option of studying the master's degree in a year and a half, spending a semester abroad. Master's students must complete a total of 60-90 ECTS credits to obtain the degree.

The Master of Marketing is an official postgraduate degree that can be studied after obtaining a Bachelor's degree in any area. However, it is recommended that you study for a bachelor's degree in marketing, business administration, economics, or any other area related to marketing.

The master of marketing is an official postgraduate degree that can be studied after obtaining a bachelor's degree in any area. However, it is recommended that you study for a bachelor's degree in marketing, business administration, economics, or any other area related to marketing.

The master's degree in marketing lasts one academic year, divided into two semesters. Some programs may offer the option of studying the master's degree in a year and a half, spending a semester abroad. Master's students must complete a total of 60-90 ECTS credits to obtain the degree.

The Master of Marketing is an official postgraduate degree that can be studied after obtaining a Bachelor's degree in any area. However, it is recommended that you study for a bachelor's degree in marketing, business administration, economics, or any other area related to marketing.

The master's degree in marketing lasts one academic year, divided into two semesters. Some programs may offer the option of studying the master's degree in a year and a half, spending a semester abroad. Master's students must complete a total of 60-90 ECTS credits to obtain the degree.

The Master of Marketing is an official postgraduate degree that can be studied after obtaining a Bachelor's degree in any area. However, it is recommended that you study for a bachelor's degree in marketing, business administration, economics, or any other area related to marketing.

the master of

What is a Master's in Marketing?

A Master of Marketing is a postgraduate academic qualification that focuses on the advanced training of marketing and advertising professionals. The objective of this type of studies is to train students in the area of ​​business management, data analysis and decision-making in marketing environments, as well as in the development and application of effective marketing strategies. In most cases, Masters in Marketing are offered as one-year studies and can be taken either full-time or part-time.

The Masters in Marketing are designed for students who already have a solid foundation in the area of ​​marketing and advertising, and who want to broaden and deepen their knowledge in this area. However, in some cases, students can choose to take a master's degree in marketing without having studied marketing or advertising before, but this will be detrimental to their training and, therefore, their chances of getting a good job in the sector.

Students on a master's degree in marketing will learn to apply marketing techniques and tools in business environments and to develop and carry out effective marketing campaigns. They will also learn to analyze marketing data and statistics, interpret consumer behavior, and make strategic marketing decisions.

Some of the topics covered in a master's degree in marketing are market research, market segmentation, branding, advertising, brand positioning, marketing campaign management, marketing data analysis, taking decision makers in marketing, product development and brand management.

Marketing master's degrees are usually aimed at students with prior training in marketing, advertising, business administration, economics or any other related discipline. However, in some cases, students can choose to take a master's degree in marketing without having studied marketing or advertising before, but this will be detrimental to their training and, therefore, their chances of getting a good job in the sector.

• You will learn to apply marketing techniques and tools in business environments.
• You will develop and

  The Master in Marketing Management and Business Management at the University of Barcelona is a postgraduate training program designed to prepare students for senior management careers in the field of marketing and business management. The program is aimed at students with a solid foundation in marketing and management, and focuses on developing the skills necessary for success in the business world.

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